It’s no secret that consumers increasingly use their smartphones and tablets to research and shop while they’re on the go. At the same time, they ask their friends for recommendations via social media and share their opinions on goods and services.
With so much ecommerce and engagement connecting companies via mobile devices, you would be wise to ensure that your website caters to people using mobile devices. With that in mind, here are six tips to improve your mobile conversion rates.
Optimize Site for Mobile Devices and Search Engines
Brainstorm with your team to come up with relevant keywords that customers naturally type into search engines to find you, including geographic terms such as the name of the city, county or state.
You should also build the website according to the principles of responsive design, which makes each page fit on any screen, from desktop PCs to tiny smartphones. Sites that take too long to load rank lower in search engine results than those that use small images and load quickly.
Consider that shoppers convert 160% more when visiting sites optimized for smartphone users, according to a report at Internet Retailer. This should be motivation enough for you to optimize your site.
Test your website with a variety of mobile devices. If navigation is clunky and difficult for people to find what they’re looking for, it’s time to overhaul your site. Remember that mobile users typically make do with a small screen and they often hold it in one hand, using just a thumb to switch from one page to the next. You might consider using heat map tracking to be sure to put key calls to action where users already have their fingers.
Push Geotargeted Coupons
The same GPS system customers use to navigate from one location to another to find business coordinates on a map can also help you serve them enticing discounts.
Use geotargeted ads to push coupons and other buying incentives to mobile phones when customers are near your brick and mortar location, inviting them in to take advantage of special, time-sensitive offers. For example, include a “ticking clock”, such as a coupon that is only valid from 11 am to 2 pm to entice customers to shop during their lunch hour.
Cross-promote with Social Media
One of the most compelling reasons that customers have for using their smartphones while out and about is to stay connected with family and colleagues over social media.
You should cross-promote your company’s website, blog posts, and the page on your website that describes the latest services and goods you offer. A well-timed tweet or update on Facebook can do wonders for encouraging people to visit the site, priming them to convert.
Enable Faster Checkout
Customers don’t want to deal with complicated checkout procedure when buying items on your site via mobile devices. Make sure your designer streamlines checkout, using best practices for the website’s shopping cart to encourage more conversions.
Click to Call
You want to make it as easy as possible for people to reach you. Since they’re using their smartphone to discover your website, include a prominent click to call button. They might have questions before placing an order or want to complete the order by speaking with someone rather than tapping icons on the screen.
Click to call is also a good option to include in case there are problems with the customer’s GPS that prevent turn-by-turn navigational instructions. Always give your customers multiple options for engaging with your company. The sooner you start applying these tips to your organization’s website, the sooner you can expect to see an increase in mobile conversion rates and a boost for your bottom line.
Want to learn more about how you can increase your conversion rates? At Moxie, we specialize in boosting conversions from mobile and desktop sites.