Every four years, soccer fans from all over the world anxiously await the beginning of the world’s most widely viewed sporting event — the FIFA World Cup. This year’s World Cup starts in just two days in Brazil with the participation of 32 teams. In the next four weeks, there will be lots of interesting stories published about the teams, fans and the host country, Brazil.
Considering the buzz around the World Cup, we want to make sure one very interesting fact won’t go unnoticed. Today, we announced that Sports Endeavors, Inc., the world’s largest soccer specialty retailer, has selected Moxie to engage fans across the entire customer journey, supporting them with sales and service inquiries. To keep up with the demands of global sports fans and events like this year’s FIFA World Cup, Sports Endeavors selected Moxie Email to deliver a personalized experience for every customer wherever they are in the world.
Sports Endeavors, a North Carolina based company, is one of the largest soccer retailers in the world. It all began when Mike Moylan, an 18-year-old soccer player and fan, decided he wanted to put together a catalog, a place where people like him could easily find the best gear in the game. With the help of his family, including his brother and current COO Brendan Moylan, Mike ultimately turned his idea into the multi-channel, multi-sport business known today as Sports Endeavors.
In 1984, the company had three full-time employees. Today, there are more than 300 full-time staffers and over 400 part-time and seasonal workers. More than 60,000 items are sold monthly through Sports Endeavors’ online brands – Soccer.com, WorldSoccerShop.com, TiendaFutbolMundial.com – and their catalog.
Read more details about today’s news.