Mobile

Mobile SDK Customer Engagement Moxie
Available Today: Moxie Mobile Native SDK 2.2

We are happy to announce that the Moxie Mobile Native SDK 2.2 is now available for both iOS and Android platforms. New capabilities include: Native On-Demand Knowledge – Moxie customers can engage with mobile visitors using on-demand knowledge. This means visitors are able to search and read articles...

Serve Your Mobile Customers
Serve Your Customers In Their Mobile Moments to Drive Sales

Online commerce is about anticipating your customers’ intent in order to know what they need and create a flawless experience. But the days of the unconnected shopper in a mono-channel world are over. In the past few years, customers have made the mobile mind shift...

eCommerce Engagement Context Matters
Why Context Matters in eCommerce

Conversations with eCommerce experts inevitably touch on several buzzwords that have long been the cornerstone for increasing brand loyalty and conversion rates: “Personalization”, “Relevance”, and “Context”. It’s very easy to conflate the concepts that each of these terms represent because they are, in fact, very...

Engage Your Mobile App Users
Keeping Your Mobile App Users Engaged
In the United States, Android and iPhone users ages 18 and over spend 65 percent more time each month using apps than they did just two years ago. Mobile Apps present a unique opportunity for brands, and thus should not be treated as another version of the website. If conversion and monetization are your goals, then app “Stickiness” is key.
Changing eCommerce Landscape
Remain Competitive in a Changing Retail Landscape
Consumers’ shopping expectations, preferences, and behaviors continue to evolve due to new mobile technologies which make price and product information highly accessible. Consumers are more informed, more connected, and more demanding when they shop online.
omnichannel-experience
Embrace Mobile’s Seismic Shift of Omnichannel Strategy
The E-commerce paradigm has undergone a significant shift, with the proliferation of shopping channels creating a more diffuse shopping experience. Mobile capabilities are at the center of this diffusion—their ubiquity creates new opportunities for online retailers to engage consumers. Mobile is a formidable channel, posting a year-over-year growth rate of approximately 50% compared to 10% growth for desktop-based e-commerce.
eCommerce Turn Holiday Returns Into Sales
How to Convert Post-Holiday Returns into Sales
Shoppers in the United States spent more than $1 billion online, 22-percent more than last year, according to the Adobe Digital Index, and U.S. online sales grew 14 percent on Cyber Monday, on track to set a record this year, as Reuters reported. Online retailers were well prepared for the holidays, but now that the shopping frenzy is over, are you prepared to bump up customer service, turn those returns into sales and gain more loyal customers?
Moxie Featured at The Phocuswright Travel Innovation Summit
We had a great time at the Phocuswright conference in Hollywood/Ft. Lauderdale, Florida a few weeks ago! Each year, the most innovative companies are invited to present and demonstrate their groundbreaking applications, technologies, and solutions in travel. According to Phocuswright, “this year’s presenting companies are amongst the most exciting we’ve seen demonstrate to date.” We couldn’t agree more!
Moxie Suite Mobile Interface
Overcoming The Barrier of Empty Online Storefronts – Engaging Visitors to Create Customers
Moxie Suite Mobile InterfaceIn the 1959 Twilight Zone episode, “Where is Everybody?” a man finds himself alone in an empty town that shows signs of very recent inhabitation, yet nobody is present. Diners and stores are all empty, and he is left completely bewildered. This scene bears an eerie resemblance to many online shopping experiences. Clearly someone went through the trouble of creating an online marketplace, but more often than not, nobody is there to greet you, guide you, or answer any questions. At Moxie, we’ve always known that digital engagement is a core aspect of online customer loyalty and advocacy, but we recognize that there is a huge opportunity to extend engagement beyond the service and support scenarios and provide it throughout the entire customer journey. According to Gartner [1], “no rallying principle in the enterprise matters more than the creation of superior customer engagement. IT leaders will need to innovate in engaging customers on all channels and have the metrics to choose the right projects.”
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How to Increase Sales for Your Mobile Ecommerce Site
Google’s April 2015 update took mobile sites from a forward thinking business strategy to a critical aspect of every brand's online marketing strategy. With Google’s update, sites that are not mobile friendly see their rankings suffer in search engines There is more to building a mobile experience than making sure everything fits on the page, however. The site should be optimized for the user. When brands make this effort they are often rewarded. Mobile shoppers are 160 percent more likely to convert on sites specifically optimized for smartphones.