Don Tapscott To Discuss Future of Collaboration on August 16th Webinar that is Open to the Public

Learn how collaboration can transform the way companies create value and compete when Tapscott previews findings from new book, Macrowikinomics: Rebooting Business and the World

Mountain View, CA. – August 10, 2010 —nGenera (now Moxie), the only provider of end-to-end social software solutions that manage and accelerate collaboration among employees and between enterprises and their customers, today announced that Don Tapscott, chairman of nGenera Insight, will present a complimentary webinar, “The Future of Collaboration” on August 16th.

During this webinar, Don Tapscott will discuss findings from his new book,Macrowikinomics: Rebooting Business and the World, and the impact collaboration is having on the future of organizations and institutions. Don will discuss:

  • How collaborative innovation is changing the way companies create value and compete
  • How governments can transform their operations using the web, changing the way we create public value
  • How key principles change the nature of companies and organizations for the better – collaboration, openness, sharing, interdependence and integrity

Macrowikinomics is the follow up to Don Tapscott and Anthony Williams’ best selling book Wikinomics: How Mass Collaboration Changes Everything that captured the imagination of business leaders around the world with its vivid examples of how the Internet is driving powerful new business models.

Macrowikinomics: Rebooting Business and the World (Portfolio, September 28), examines the global crisis that has swept the world, and concludes that we are at a critical turning point in human history. Many of the institutions that have served us well for decades or centuries seem frozen and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors—one where people with drive, passion and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just and sustainable. Collaborative innovation is now transforming our economy and all of society – not just for business but also for fields such as healthcare, education, energy, media, and many others.

Macrowikinomics is being praised by business leaders:
“A Masterpiece. An iconic and defining book for our time.  Macrowikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Once again, Don and Anthony prove that in the new global economy it’s much better to throw ideas than to throw elbows. Take heart and take heed, technology has shrunk the world so we can grow it anew. And the seeds are all in here. ”
– Mark Parker, CEO, Nike Inc.

“When Tapscott and Williams released Wikinomics, it heralded a new era of collaboration, one that has had a profound impact on how business is done. Now with Macrowikinomics, they show how business, government and civil society, and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multi-polar world. Critical reading for those who want to help shape the new agenda.”
– Bill Green, Chairman and CEO, Accenture

Through its research and advisory services and market leading products, nGenera has provided collaboration strategies to businesses for over a decade. nGenera’s new social business software Spaces by nGenera is being heralded as the first technology that can make business transformation through collaboration a reality.

This live event is an unprecedented opportunity to hear directly from Don Tapscott how collaboration will shape our future. It will be held at 11:00am ET and 4:00pm GMT on August 16, 2010.

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About nGenera
nGenera is the only provider of end-to-end social software solutions that manage and accelerate collaboration among employees and between enterprises and their customers. Our solutions combine strategic insight, onsite services and the most comprehensive, integrated suite of collaborative social software applications on the market. As a result, our customers consistently outsmart, outpace and outsell their competitors.