Insight Shared on Service 2.0 – How to Integrate Social with Existing Channels to Improve Customer Engagement
Bellevue, Wash. – December 1, 2009 — nGenera Customer Interaction Management (CIM), a division of nGenera Corporation and a global leader in next-generation customer experience software solutions, today announced that Paul Greenberg will be the special guest speaker on the December 10th 1to1 Media webinar entitled Service in the Time of the Social Customer. The live event will take place at 11PT/2ET. Registration is complimentary and available on the 1to1 Media Web site.
“Customer care can no longer be handled in the way it has historically been. Using social media doesn’t substitute for customer service, but its use can extend the benefits of customer service. Witness a Twitter customer service channel which has been proven to be effective in multiple instances. It’s what the social customer is demanding and what needs to be delivered. nGenera CIM calls this Service 2.0. I call it necessary,” said Paul Greenberg, author of the recently released 4th edition of the seminal book, CRM at the Speed of Light.
The Webinar will be moderated by 1to1 Media Editor-in-Chief, Ginger Conlon, who explains, “In this age of the social customers it’s vital that companies understand how to integrate social channels with existing channels to engage customers and drive real results.”
“We pride ourselves on delivering customer interaction management solutions that enable companies to deliver a superior customer experience and achieve an ROI,” said Nikhil Govindaraj, VP Products for nGenera CIM, who is co-presenting with Paul. “This true for every channel we offer, and it is also the foundation of our new Service 2.0 strategy and new social customer service solutions. During the upcoming webinar Paul and I will discuss in detail how an organization can ready themselves to provide exceptional customer service and measure results in this time of the social customer.
The 1to1 Media Webinar Service in the Time of the Social Customer featuring special guest speaker Paul Greenberg will be held on December 10, 2009, at 11PT/2ET.
About nGenera Customer Interaction Management
nGenera Customer Interaction Management (CIM) is the global leader in next-generation customer experience solutions. Customers report increased customer satisfaction and measurable cost savings within six months of deployment. With 250% customer growth over three years, more companies trust their customer experiences to nGenera Customer Interaction Management.