Leading organizations align sales and marketing to enable real-time communication, consistent messaging, and higher quality leads all with the end goal of closing more deals. To be successful, marketing must proactively engage web site visitors to avoid abandonment, ensure prospects receive quality answers to inquiries, and always have the most up-to-date information in the hands of sales. Likewise, sales should have tools that help them close deals – like instant access to experts and accurate information from the road.
Today’s online consumers have high expectations. 70% expect businesses to try harder to provide superior online customer service. To meet the new demands of the digital consumer, organizations must provide a consistent experience across every touch point. Besides increasing customer satisfaction, organizations will also drive additional revenue by benefiting from upsell and cross-sell opportunities.