2018 Cyber Monday eCommerce Consumer Insights
The 2018 Black Friday Cyber Monday (BFCM) stats are in and – surprise – bargain hunters are shopping online more than ever. They’re getting smarter about how they do it, too.
We’re breaking down the data gathered from our retail customers during the biggest shopping weekend of the year to help inform your eCommerce strategy during this critical time and other peak online sales events. With 32 days between Thanksgiving and Christmas this year, there’s still plenty of time to up your digital guidance and deliver the personalized online shopping experience your customers are looking for.