How Dell Delivers Personalized Customer Experiences, Leveraging Digital Communication Channels

goMoxie recently participated in the Etail West conference that gathered leading retail brands to discuss major trends impacting the industry and showcase best practices and innovative technology for retailers. During our keynote, Jennifer Statham, the executive director of global marketing technology for Dell presented a case study on how Dell is using goMoxie’s chat application to give its customers personalized experiences.

Watch Jennifer’s presentation to see more details of Dell’s use of chat and how it supports the overall company strategy to providing great customer experiences.