Holiday Shopping Season 2014: New Study Reveals Online Shoppers Would Spend More if Brands Proactively Engage with Them
Shop.org recently released its 2014 online holiday sales forecast, “expecting sales in November and December to grow between 8 – 11 percent over last holiday season to as much as $105 billion.” With Black Friday and Cyber Monday just days away, marking the official beginning of the 2014 holiday shopping frenzy, goMoxie today announced the results of a new study revealing that the number one reason why some consumers avoid online shopping is the lack of in-person assistance and proactive engagement from brands.
goMoxie’s study surveyed more than 2,500 consumers across the US and UK about their online shopping plans and preferences for the upcoming holiday season. Some of the key findings include:
- Seventy-two percent of survey respondents indicated that they want brands to proactively engage with them online, especially when they are struggling on a website. Digital engagement is a critical component for retailers this holiday season as two out of three shoppers say if they were offered proactive engagement, they may do more of their shopping online.
- More than half of shoppers will conduct the majority of their holiday shopping online. Seventy-five percent of the respondents in goMoxie’s survey indicated that they plan to spend $200 or more and 25 percent plan to spend $500 or more, when shopping across devices (desktop, tablet and smartphones).
- Twenty percent of respondents in goMoxie’s survey indicated that they will shop on a mobile device this holiday season. Of those, thirty-three percent are planning on spending $500 or more when buying on their tablets and smartphones, a large chunk of change that retailers won’t want to lose as consumers expect the convenience of shopping on the go.
The full details of the survey can be found in today’s announcement.