Moxie New Mobile Chat And Survey Findings: Men Take Holiday Shopping Mobile
Today, we announced our mobile chat product that was designed to drive sales and engage customers across their digital journey. The new product supports mobile best practices, enhancing the chat experience for users across all devices – desktops, tablets and smartphones. You can check all the new product features on our press release.
To support Moxie’s mobile chat launch, we’ve conducted a study that surveyed more than 2,100 U.S. residents about their online and mobile shopping habits, and identified the rising trend of live online chat for sales and support assistance. With the growth of mobile, expected to represent 25 percent of retail commerce by 2017*, Moxie Mobile Chat fills a market void, as 75 percent of US consumers prefer to live chat with brands on mobile devices.
Moxie’s study provided great insights about consumers’ mobile shopping habits, especially men and their impact this upcoming holiday shopping season. Against popular belief, men shop online more often than women. In the infographic, Men Take Holiday Shopping Mobile, we compiled the key findings of the study on how men are using their mobile devices to become new power shoppers.
*eMarketer, Retail Ecommerce Set to Keep a Strong Pace Through 2017, April 2013.