Proactive Chat Drives Online Sales

Proactive Chat Drives Online Sales

We all know that live chat can enhance responsiveness to customer inquiries—but did you know it is actually a powerful sales conversion tool as well?

Kate Leggett, Vice President and Principal Analyst at Forrester, recently reviewed 10 major retailers, identifying Dell as the only one using proactive chat to drive sales. Dell, a longtime client of goMoxie, is leading the charge among retailers by utilizing chat as part of its customer engagement strategy.

According to Forrester data, visitors who use web chat are 2.8 times more likely to convert than those who don’t—and 50 percent of U.S. adults shopping online will abandon their purchase completely if they cannot find a quick answer to their inquiry. Proactive chat is no longer a nice-to-have feature—it is an essential component of an effective online sales strategy.

Learn how Dell is bridging the gap between traditional web chat and sales chat to create an optimal purchasing experience that boosts conversion rates and increases sales.