The most romantic day of the year is almost here! Valentine’s Day is a popular ecommerce holiday when global retailers cash in on the power of love to bring in more revenue every year. This Valentine’s Day, smartphone and tablets will account for 28 percent of sales for products in categories traditionally associated with the holiday, according to Criteo. Last year, Americans spent $126 on Valentine’s Day per person, roughly $17 billion in total, 1/5 of which was spent online. This number is expected to rise considerably this year. (RetailWeek)
In the United States, Android and iPhone users ages 18 and over spend 65 percent more time each month using apps than they did just two years ago.
Mobile Apps present a unique opportunity for brands, and thus should not be treated as another version of the website. If conversion and monetization are your goals, then app “Stickiness” is key.
Consumers’ shopping expectations, preferences, and behaviors continue to evolve due to new mobile technologies which make price and product information highly accessible. Consumers are more informed, more connected, and more demanding when they shop online.
The E-commerce paradigm has undergone a significant shift, with the proliferation of shopping channels creating a more diffuse shopping experience. Mobile capabilities are at the center of this diffusion—their ubiquity creates new opportunities for online retailers to engage consumers. Mobile is a formidable channel, posting a year-over-year growth rate of approximately 50% compared to 10% growth for desktop-based e-commerce.
As 2016 kicks off, it’s time to set goals and resolutions for the new year. According to Gartner, brands are expected to compete more in regard to customer experience than product differentiation in 2016. If companies want to remain competitive, it’s time to invest in making positive changes for customers. Another Gartner report states more than half of consumer product and service R&D investments will be redirected to customer experience innovations by 2016-17.
Creating a successful experience for customers doesn’t happen by accident. It requires deliberate strategic planning in which every part of the organization plays an important role. Below are the New Year’s resolutions that all online companies should make in order to ensure they deliver the best customer engagement possible.