eCommerce
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Holiday Shopping 2014
Holiday Shopping Season 2014: New Study Reveals Online Shoppers Would Spend More if Brands Proactively Engage with Them
Shop.org recently released its 2014 online holiday sales forecast, "expecting sales in November and December to grow between 8 – 11 percent over last holiday season to as much as $105 billion." With Black Friday and Cyber Monday just days away, marking the official beginning of the 2014 holiday shopping frenzy, Moxie today announced the results of a new study revealing that the number one reason why some consumers avoid online shopping is the lack of in-person assistance and proactive engagement from brands.