nGenera (Moxie Software) CIM Honored as a Technology Services Recognized Innovator

Customer Experience Solutions Provider Commended for Innovation in Value-Added Services and Innovation in Emerging Channels

BELLEVUE, Wash. and SANTA CLARA, Calif., May 3, 2010 — nGenera (Moxie Software) Customer Interaction Management (CIM), a division of nGenera Corporation and a global leader in next-generation customer experience software solutions, today announced it has been named a Recognized Innovator by the Technology Services Industry Association (TSIA) at the Technology Services World conference today in Silicon Valley. The company was named a finalist in two of the three award categories: Innovation in Value-Added Services and Innovation in Emerging Channels.

The Recognized Innovator Awards have become highly regarded in the service industry, representing the only independently judged awards program that recognizes innovation in technology services products and service offerings documented with customer case studies of measurable business value and results.

“We are honored to be a finalist in both Innovation in Value-Added Services and Emerging Channels,” said Nikhil Govindaraj, VP Products for nGenera CIM. “We strive to make sure that our customers receive lifetime value from our software, so being a finalist in VAS is a tribute to our dedicated services team. With CIM 9, we optimized our suite for collaboration and appreciate being recognized by TSIA for our new community and social media channels.”

Recognized Innovator finalists were selected by a panel of judges, including industry experts and TSIA members. As a Recognized Innovator finalist, nGenera CIM will be featured in TSIA research and conference attendees can learn more about the company’s services during Innovation Tours that will be conducted at the conference on Tuesday, May 4. Winners will be announced on Wednesday, May 5.

“The services industry is transforming,” said John Ragsdale, Vice President of Technology Research for TSIA. “What worked a year or two ago is no longer enough to respond to the volatile economy and keep pace with technology advancements. nGenera CIM is demonstrating the kind of successful strategies, tactics, and approaches that the industry can look to as we navigate new challenges and opportunities.”

Value-Added Services (VAS) programs enable customers to fully consume purchased products and services, helping them quickly receive full business value. As a finalist in this category, nGenera CIM is honored for its technology and services, which are being leveraged to help customers optimize their service solutions to maximize ROI while meeting their short- and long-term objectives.

According to TSIA survey data, a quarter of TSIA support services members are leveraging video sharing sites such as YouTube to communicate with customers, and 36% are offering some level of support via micro-blogging channels such as Twitter. Support organizations are struggling to not only identify which emerging channels to support, but there is little ‘best practice’ information available on effective customer management via social media. As a finalist in the category of Innovation in Emerging Channels, nGenera CIM is recognized for its technology/services that are enabling service organizations to meet and exceed customer expectations for support via emerging channels without breaking the bank.

More information on Technology Services World and the Technology Services Recognized Innovator Awards can be found at

About nGenera Customer Interaction Management
nGenera Customer Interaction Management is the global leader in next generation customer experience solutions. Customers report increased customer satisfaction and measurable cost savings within six months of deployment. With 250% customer growth over three years, more companies trust their customer experiences to nGenera Customer Interaction Management. Customers include Canon, Dell, eBay, Epson, P&O, Scottrade, Sharp, Siemens, Sky Bet, Sony, and Sprint.

About TSIA
The Technology Services Industry Association (TSIA) is the leading professional association of the technology services industry. Our ranks include thousands of services executives, managers, and professionals from around the globe, representing the world’s leading enterprise and consumer technology companies, as well as scores of innovative small and midsize businesses across nine vertical industries.