Get More Out of Video Marketing

Get More Out of Video Marketing

Did you know the average user spends 88% more time on a website with video? What about the fact that 8 out of 10 people have made a purchase after viewing a brand’s video? As a business, you want your users to spend as much time as possible on your website. The more time they spend on your site increases the likelihood of them making a purchase.

Video marketing can help your business with that. In fact, statistics show that adding video to your website can increase conversions by 80%. But then you face reality … Do you have enough resources to help guide your customers through the purchase process with video? Do you have the time to ensure a good return on your investment in video? Is there someone who can monitor the analytics and use that information to pivot your strategy when necessary?

The fastest way to win both a single sale and brand loyalty is to engage your customers with a thoughtful, well-executed experience, but creating videos is a time consuming and expensive process. With video guidance in goMoxie CONTEXT, you can get the most out of video by using it to engage your customers and deflect contacts. CONTEXT is designed for business users to easily create and maintain engagements. It’s a simple, affordable solution to many of the most common challenges in eCommerce. Here’s how it works:

1. Defines the areas of struggle.

Powerful intelligent decisioning technology identifies pain points from your chat data and suggests smart mitigations based on your users’ unique behavior.

2. Creates a proactive solution.

With access to the easy-to-use goMoxie Engagement Mapper, your administrators can simply and quickly add CONTEXT to areas of struggle. You can include video how-tos, overviews and more.

3. Monitors results and maximizes impact.

Use your personalized analytics dashboard to view results and reports in real time, then adjust engagements to maximize impact.

It’s time to take the guesswork out of scenarios where your customers are struggling and allow yourself to zero in on their issue and respond with text, audio, or video content to guide them to purchase. CONTEXT empowers you to engage your audience by adding video guidance rather than text only options. You’ll also know how your content is performing in real-time with a thumbs up/thumbs down feature.

Video guidance allows you to efficiently communicate a tremendous amount of information to your customers in a short period of time. By proactively anticipating their struggles, you’ll provide them with the guidance they need to be successful.