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Holiday Shopping
Supercharging eCommerce: Using Proactive Engagement to Drive Customer Value
Holiday Shopping Black Friday and Cyber Monday are behind us, but the holiday shopping season is far from being over., the division of the National Retail Federation (NRF) that tracks online spending, forecasts that web sales will grow between 8 percent and 11 percent this year to as much as $105 billion. However, as consumers embrace the convenience of online shopping, “they spread out their purchases instead of being lured by one-day specials,” reported Bloomberg BusinessWeek in an article this week.
Holiday Shopping
Delivering the eCommerce Experience Customers Want This Holiday Season
Holiday ShoppingThis week, retailers will begin the busiest time of the year. According to recent data from the National Retail Federation, “the holiday shopping season is expected to represent approximately 19.2 percent of the retail industry’s annual sales with online sales growing between 8 -11 percent this year.” It’s no secret that retailers have been making significant investments on their ecommerce operations to meet the needs of constantly connected customers. As an example, this year companies are expected to spend $125 billion in online advertising to queue people up to their online stores. However, despite all the investments, ecommerce conversion rates hover around 3% on desktops and decline to 1% on smartphones with tablet users converting somewhere in the middle. On the other hand, in-store conversion rates range between 20 to 30 percent. Considering the gap in conversion rates between online and in-store, we need to ask what’s driving the low conversion rate for eCommerce?
Holiday Shopping 2014
Holiday Shopping Season 2014: New Study Reveals Online Shoppers Would Spend More if Brands Proactively Engage with Them recently released its 2014 online holiday sales forecast, "expecting sales in November and December to grow between 8 – 11 percent over last holiday season to as much as $105 billion." With Black Friday and Cyber Monday just days away, marking the official beginning of the 2014 holiday shopping frenzy, Moxie today announced the results of a new study revealing that the number one reason why some consumers avoid online shopping is the lack of in-person assistance and proactive engagement from brands.
Raising the Bar: Ensuring a Successful Customer Experience
Tomorrow, October 7th, customer experience (CX) professionals worldwide are gearing up to take part in the second CX Day with local gatherings and online events. The CX Day, as defined by the Customer Experience Professionals Association, “Celebrates the rising importance of customer experience to companies, by highlighting the efforts of all customer experience professionals to raise the bar for achievement and innovation in the CX field.”
Web Self-Service screenshots
Creating Self-Service Experiences that Matter

Moxie’s New Responsive Web Self-Service is Now Available

Self-service is the most commonly accessed online customer engagement channel with a 70% average adoption rate, yet it is the channel that has one of the lowest customer satisfaction rates. To address this issue, Moxie today announced our new Web Self-Service knowledge solution.
soccer fans
Sports Endeavors Teams Up with Moxie to Engage Global Sports Fans
Every four years, soccer fans from all over the world anxiously await the beginning of the world’s most widely viewed sporting event — the FIFA World Cup. This year’s World Cup starts in just two days in Brazil with the participation of 32 teams. In the next four weeks, there will be lots of interesting stories published about the teams, fans and the host country, Brazil.
How Dell Delivers Personalized Customer Experiences, Leveraging Digital Communication Channels
Moxie recently participated in the Etail West conference that gathered leading retail brands to discuss major trends impacting the industry and showcase best practices and innovative technology for retailers. During our keynote, Jennifer Statham, the executive director of global marketing technology for Dell presented a case study on how Dell is using Moxie’s chat application to give its customers personalized experiences.