eCommerce
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Engage Your Mobile App Users
Keeping Your Mobile App Users Engaged
In the United States, Android and iPhone users ages 18 and over spend 65 percent more time each month using apps than they did just two years ago. Mobile Apps present a unique opportunity for brands, and thus should not be treated as another version of the website. If conversion and monetization are your goals, then app “Stickiness” is key.
Changing eCommerce Landscape
Remain Competitive in a Changing Retail Landscape
Consumers’ shopping expectations, preferences, and behaviors continue to evolve due to new mobile technologies which make price and product information highly accessible. Consumers are more informed, more connected, and more demanding when they shop online.
Embrace Mobile’s Seismic Shift of Omnichannel Strategy
The E-commerce paradigm has undergone a significant shift, with the proliferation of shopping channels creating a more diffuse shopping experience. Mobile capabilities are at the center of this diffusion—their ubiquity creates new opportunities for online retailers to engage consumers. Mobile is a formidable channel, posting a year-over-year growth rate of approximately 50% compared to 10% growth for desktop-based e-commerce.
Customer Engagement for the New Year
New Year’s Resolution: Improve Customer Engagement
As 2016 kicks off, it’s time to set goals and resolutions for the new year. According to Gartner, brands are expected to compete more in regard to customer experience than product differentiation in 2016. If companies want to remain competitive, it’s time to invest in making positive changes for customers. Another Gartner report states more than half of consumer product and service R&D investments will be redirected to customer experience innovations by 2016-17. Creating a successful experience for customers doesn’t happen by accident. It requires deliberate strategic planning in which every part of the organization plays an important role. Below are the New Year’s resolutions that all online companies should make in order to ensure they deliver the best customer engagement possible.
eCommerce Turn Holiday Returns Into Sales
How to Convert Post-Holiday Returns into Sales
Shoppers in the United States spent more than $1 billion online, 22-percent more than last year, according to the Adobe Digital Index, and U.S. online sales grew 14 percent on Cyber Monday, on track to set a record this year, as Reuters reported. Online retailers were well prepared for the holidays, but now that the shopping frenzy is over, are you prepared to bump up customer service, turn those returns into sales and gain more loyal customers?
Moxie Featured at The Phocuswright Travel Innovation Summit
We had a great time at the Phocuswright conference in Hollywood/Ft. Lauderdale, Florida a few weeks ago! Each year, the most innovative companies are invited to present and demonstrate their groundbreaking applications, technologies, and solutions in travel. According to Phocuswright, “this year’s presenting companies are amongst the most exciting we’ve seen demonstrate to date.” We couldn’t agree more!
Moxie Suite Mobile Interface
Overcoming The Barrier of Empty Online Storefronts – Engaging Visitors to Create Customers
Moxie Suite Mobile InterfaceIn the 1959 Twilight Zone episode, “Where is Everybody?” a man finds himself alone in an empty town that shows signs of very recent inhabitation, yet nobody is present. Diners and stores are all empty, and he is left completely bewildered. This scene bears an eerie resemblance to many online shopping experiences. Clearly someone went through the trouble of creating an online marketplace, but more often than not, nobody is there to greet you, guide you, or answer any questions. At Moxie, we’ve always known that digital engagement is a core aspect of online customer loyalty and advocacy, but we recognize that there is a huge opportunity to extend engagement beyond the service and support scenarios and provide it throughout the entire customer journey. According to Gartner [1], “no rallying principle in the enterprise matters more than the creation of superior customer engagement. IT leaders will need to innovate in engaging customers on all channels and have the metrics to choose the right projects.”
How to Increase Sales for Your Mobile Ecommerce Site
Google’s April 2015 update took mobile sites from a forward thinking business strategy to a critical aspect of every brand's online marketing strategy. With Google’s update, sites that are not mobile friendly see their rankings suffer in search engines There is more to building a mobile experience than making sure everything fits on the page, however. The site should be optimized for the user. When brands make this effort they are often rewarded. Mobile shoppers are 160 percent more likely to convert on sites specifically optimized for smartphones.
Why You Need to Engage Customers on Your Mobile Ecommerce Site
When customers use mobile devices to search for local business information, they end up making a purchase 78 percent of the time. Many business professionals are also surprised to realize nearly one third of all eCommerce purchases during the 2013 holiday shopping season were made on a smartphone. The growth of mobile as a major customer source cannot be overlooked. As technology and customer expectations continue to evolve, the use of mobile devices to complete purchases is only going to increase.