Mobile
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eCommerce Turn Holiday Returns Into Sales
How to Convert Post-Holiday Returns into Sales
Shoppers in the United States spent more than $1 billion online, 22-percent more than last year, according to the Adobe Digital Index, and U.S. online sales grew 14 percent on Cyber Monday, on track to set a record this year, as Reuters reported. Online retailers were well prepared for the holidays, but now that the shopping frenzy is over, are you prepared to bump up customer service, turn those returns into sales and gain more loyal customers?
Moxie Featured at The Phocuswright Travel Innovation Summit
We had a great time at the Phocuswright conference in Hollywood/Ft. Lauderdale, Florida a few weeks ago! Each year, the most innovative companies are invited to present and demonstrate their groundbreaking applications, technologies, and solutions in travel. According to Phocuswright, “this year’s presenting companies are amongst the most exciting we’ve seen demonstrate to date.” We couldn’t agree more!
Moxie Suite Mobile Interface
Overcoming The Barrier of Empty Online Storefronts – Engaging Visitors to Create Customers
Moxie Suite Mobile InterfaceIn the 1959 Twilight Zone episode, “Where is Everybody?” a man finds himself alone in an empty town that shows signs of very recent inhabitation, yet nobody is present. Diners and stores are all empty, and he is left completely bewildered. This scene bears an eerie resemblance to many online shopping experiences. Clearly someone went through the trouble of creating an online marketplace, but more often than not, nobody is there to greet you, guide you, or answer any questions. At Moxie, we’ve always known that digital engagement is a core aspect of online customer loyalty and advocacy, but we recognize that there is a huge opportunity to extend engagement beyond the service and support scenarios and provide it throughout the entire customer journey. According to Gartner [1], “no rallying principle in the enterprise matters more than the creation of superior customer engagement. IT leaders will need to innovate in engaging customers on all channels and have the metrics to choose the right projects.”
How to Increase Sales for Your Mobile Ecommerce Site
Google’s April 2015 update took mobile sites from a forward thinking business strategy to a critical aspect of every brand's online marketing strategy. With Google’s update, sites that are not mobile friendly see their rankings suffer in search engines There is more to building a mobile experience than making sure everything fits on the page, however. The site should be optimized for the user. When brands make this effort they are often rewarded. Mobile shoppers are 160 percent more likely to convert on sites specifically optimized for smartphones.
Native Mobile Chat
Why Mobile Chat Enhances Customer Engagement
Native Mobile ChatHow much do people rely on their mobile devices in today’s world? Just take a look around at the Shop.org Digital Summit today, and you’ll see that “mobile” is everywhere. If you’re like me, one of the first things you do when you get up every morning is grab your mobile phone and check for emails and status updates on social networks, like Facebook and Twitter. Mobile devices are the hub of our daily digital communications. We use them for a variety of activities including communication, finding information, directions, and increasingly for shopping.
Why You Need to Engage Customers on Your Mobile Ecommerce Site
When customers use mobile devices to search for local business information, they end up making a purchase 78 percent of the time. Many business professionals are also surprised to realize nearly one third of all eCommerce purchases during the 2013 holiday shopping season were made on a smartphone. The growth of mobile as a major customer source cannot be overlooked. As technology and customer expectations continue to evolve, the use of mobile devices to complete purchases is only going to increase.
How to Engage with Your Customers, No Matter Their (Screen) Size
Today, mobile customer engagement isn't just a perk. It's a necessity, especially for travel vendors who provide customer service to mobile device users reaching out during their trip. According to Gartner Research, weak mobile customer service harms customer engagement. Learning how to engage with your customers, regardless of their screen size, to provide better service and attract more customers is a must.
6 Tips for Increasing Your Mobile Conversion Rates
It’s no secret that consumers increasingly use their smartphones and tablets to research and shop while they’re on the go. At the same time, they ask their friends for recommendations via social media and share their opinions on goods and services.