Sports Endeavors Teams Up with Moxie to Engage Global Sports Fans

In Advance of the World’s Biggest Soccer Tournament, Global Soccer Specialty Retailer Selects Moxie to Connect and Engage Customers, Bolstering eCommerce

SUNNYVALE, Calif., Jun. 10, Moxie Software, announced that Sports Endeavors, Inc., the world’s largest soccer specialty retailer, has selected Moxie™ to engage fans across the entire customer journey, supporting them with sales and service inquiries. Sports Endeavors is a retail market leader selling soccer, rugby and lacrosse items to players and fans.

“We have a personal passion for the sports we represent, which is essential to understanding our customers,” said Sheron Copeland Smith, Contact Center Director, at Sports Endeavors, Inc. “To keep up with the demands of global sports fans and events like this year’s FIFA World Cup™, we selected Moxie Email to deliver a personalized experience for every customer wherever they are in the world.

Sports Endeavors began its operations 30 years ago and its first Eurosport catalog was mailed to six thousand sports fans. Today, Sports Endeavors is one of the world’s leading soccer retailers with online brands including,, and Other Sports Endeavors’ brands are and

“We are excited that Sports Endeavors has selected Moxie to continue meeting the needs of its die-hard sports fans,” said Rebecca Ward, president and CEO of Moxie. “With our solutions, enterprises can connect with customers in real-time and engage them by using the most appropriate communication channel across devices to deliver the eCommerce experience customers want.”

Tweetable Facts about Soccer (#FIFAWorldCup):

  • Brazil will host the 2014 FIFA World Cup™ from June 12 to July 13 (Tweet this);
  • Soccer remains the most popular sport in the world, as defined by ticketing, media and marketing revenues (Tweet this);
  • Global TV audiences for the 2010 World Cup™ in South Africa surpassed three billion viewers (Tweet this);
  • Soccer is growing in popularity in the US and Americans purchased more tickets to the World Cup in South Africa than any other country (Tweet this);
  • The Barclays Premier League continues to be the most watched soccer league in the world, with a TV audience of 4.7bn for its games (Tweet this); and
  • England’s defeat to Italy in Euro 2012 was the second most watched TV event of the year after the Olympic opening ceremony (Tweet this).

Get more details about soccer and Sports Endeavors. To purchase items of your favorite soccer team, check out

About Sports Endeavors, Inc
In 1984, it was born as a high-school class project in Durham, North Carolina. Today, it’s the largest soccer, lacrosse, and rugby retailer in the world.

It all began when Mike Moylan, an 18-year-old soccer player and fan, decided he wanted to put together a catalog, a place where people like him could easily find the best gear in the game. With the help of his family (including brother and current COO Brendan Moylan), Mike ultimately turned his idea into the multi-channel, multi-sport business known today as Sports Endeavors Incorporated (SEI).

The first Eurosport catalog was sent out in the fall of 1984 with just 24 pages and a mailing list of 6,000. In those early years, the company was housed in a small, 900-square-foot building in Durham that included a retail space, a few desks to take phone calls, and a small stock room.

In 1984, the company had three full-time employees. Today, there are more than 300 full-time staffers and over 400 part-time and seasonal workers. That first Eurosport catalog boasted a mailing list of 6,000. Today, over a million soccer, lacrosse, and rugby players and fans receive a catalog each month, and over 60,000 items are sold through SEI’s websites and catalogs. Yet, almost three decades later, SEI is still a family-owned business with Mike and Brendan at the helm. And SEI continues to be a team united by an unwavering dedication to service and a passion for soccer, lacrosse and rugby.

About Moxie
Moxie is changing the way eCommerce is done. Moxie anticipates what customers want, connecting and engaging with them through the entire digital journey across devices. Through Moxie’s solutions, including Live Chat, Video Chat, Email, Knowledge, Social Media and Web Self-Service companies have the ability to deliver the right engagement offer via the right channel to increase total customer value. More than 600 of the world’s leading brands in financial services, healthcare, high-tech, retail and travel and hospitality rely on Moxie to build loyalty and drive customer conversion and revenue. To learn more, please visit gomoxie2020.test.

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Moxie and Moxie Software are trademarks of Moxie Software, Inc. All other company and product names mentioned are used only for identification purposes and may be trademarks or registered trademarks of their respective companies.