Social Business Turkey

17 Nov Fun Friday Reading: 5 Reasons to be Thankful for Social Business

Thanksgiving is almost here (for those of us in the states). What better time to reflect on what we’re thankful for?

“Social Business” is more than a buzzword – it’s bringing us together, solving big problems faster, generating more revenue, and making customers happier. Let’s give a shout-out to how social business is better business:

1. Less email

Knowledge professionals spend over half their day managing email. Email passes the buck, creates frustration, and keeps us from getting to the meat of our day.

Social business collaboration technology gets us out of our inboxes and into a space where real work gets done. Speaking of which…

Forbes: I Banned All Internal E-Mails at My Company for a Week

2. Getting real work done

Innovation! Excellent customer experiences! Team productivity! Social business keeps more informed, empowers people to share expertise, and get to a solution faster. In its maturation, social business is proving to have big payoffs for collaborative efficiency.

Social Business News: New IBM Study On Social Business Adoption

3. Human connections

Social business software isn’t about the technology between people – it’s about bringing people together. Access to knowledge and information means solving customer service problems faster and building deeper relationships with each other.

Social Enterprise Today: The People’s Portal: Of the People and For the People

4. Smarter decisions

Collaborative input, knowledge sharing, and access to more data are just a few ways social business improves our business decisions. Social media gives us a peek into critical information about behaviors, opinions, and habits to help us solve big problems and provide better experiences.

ZDNet: Ten examples of extracting value from social media using big data

5. Happy customers

Customers are on the social web and are saying all sorts of things about your product, whether you’re there or not. Social business brings us closer to our customers and helps us anticipate what they need before they need it. (Or, at the very least, it helps us find and solve problems faster… and maybe even make more revenue. Now that’s a win-win situation!)

DestinationCRM: Consumers Demand Service Through Social Media