In many cases, getting customers to visit your website is not the hard part—it is getting them to make a purchase, sign up for a mailing list, or commit to using your service. Conversion is the challenge. While every company has different obstacles standing in their way, and may obtain conversions a little differently, here are five simple changes you can make immediately that will improve your conversion rate—both online and through your mobile platform:
Add Proof – Nobody wants to be “first”. Provide reviews, testimonials or even numbers that show how many others are satisfied by your product. Customers are more likely to commit when they are going with the flow, instead of against it.
Make Checkout Easy – Have you ever noticed how easy it is to check out on a website like Amazon? The site makes it easy so you have less time to change your mind. Take a page from Amazon’s playbook and make it easy for your customers to convert. Don’t put roadblocks in the way of taking action.
Reduce Clutter – A cluttered web page is less likely to convert for you than a page that is clean, simple and straight to the point. Reduce the excess clutter so the focus is on conversion. Use short paragraphs with simple subheadings to allow for easy scanning of important text and remove extra, meaningless art and graphics that can make the page load slowly and distract potential customers from taking action.
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Create Clear Calls to Action – Tell your visitors exactly what you want them to do. Do you want them to buy the product today? Tell them that. Do you want them to click to sign up for a newsletter? Say it. Clear calls to action are far superior to beating around the bush.
Remove Risk – If you’re able, remove the risk by offering a money back guarantee or if you are just encouraging someone to sign up, remind them they can cancel at any time. Removing the element of risk is often all it takes to get someone on the fence to make a purchase.
When it comes to getting conversions, you simply have to work with your customers and make it easier for them to “convert”. Don’t be afraid to try things out and see how it works. Track your changes and take note of the results so you can determine your next steps.
Find out how Moxie can help you increase on-site conversions.