11 Feb Capitalize on Valentine’s Day Commerce
The most romantic day of the year is almost here! Valentine’s Day is a popular ecommerce holiday when global retailers cash in on the power of love to bring in more revenue every year. This Valentine’s Day, smartphone and tablets will account for 28 percent of sales for products in categories traditionally associated with the holiday, according to Criteo. Last year, Americans spent $126 on Valentine’s Day per person, roughly $17 billion in total, 1/5 of which was spent online. This number is expected to rise considerably this year. (RetailWeek)
For the past few years, UK and US online Valentine’s Day sales have grown steadily year-on-year. In the UK, it is estimated that 1 out of 3 shoppers will go online for their Valentine’s Day purchase. So, if you are an online business offering something that would make a great Valentine’s Day gift or experience, then you really can’t afford to miss this lucrative seasonal surge.
Below are few tips on how companies can win the hearts and wallets of their shoppers this year.
Fall in Love with Your Mobile Shoppers
Mobile means on-the-go shopping for Valentine’s Day, with 24 percent [of consumers] researching products and comparing prices on smartphones and another 32 percent doing the same on tablets. 15 to 20 percent will look up the locations of physical stores, as well as their hours and the best routes. And with over half of shoppers making a purchase the week of Valentine’s Day, many of these may be shoppers-on-the-go. This offers a significant window of opportunity for companies to tap on-the-go shoppers. So, make sure your mobile experience is friendly for this special holiday. Check out what our mobile expert, Soofia Inayat, has to say about “Keeping Your Mobile App Users Engaged.”
Offer Easy Search, Navigation & Support
The search feature is especially important for ecommerce stores, because you want your customers to get to the product and through your conversion funnel as fast as possible. Similarly, the navigation is another really important aspect of ecommerce sites. This is related to the search feature and it helps customers find the right products faster. Poor navigation can quickly frustrate visitors and cause them to leave. This is where you need an effective strategy to reduce the abandonment rates.
Reduce Shopping Cart Abandonment
Once the customers are in the shopping cart, you want to make sure there are no distractions and that customers can find the ‘Continue to checkout’ button easily and assist them proactively to reduce customer frustration and drive sales.
Offer Live Chat
In case customer have some last minute questions, or trouble checking out, you want them to be able to contact you as soon as possible. A Live Chat option at this stage is the best option to assist your customer at the moment of need. Otherwise, they will just go somewhere else.
Time is running out this Valentine’s Day. From special offers to online exclusives with remarkable digital experience and support, retailers should offer consumers incentives to shop with them online, presenting their ecommerce sites as one-stop shopping destinations for confections, apparel, jewelry, beauty products, and more…