26 Nov The Knowledge Advantage – Part I
A report entitled “Collaborative Knowledge and the Competitive Advantage,” published in May 2005, analyzed how the open networked enterprise was emerging as the foundation of competitiveness, growth and sustained success for enterprises. Don Tapscott, one of the world’s leading authorities on business strategy, and his think tank team let the study and identified knowledge as a crucial differentiator for enterprises.
By differentiating knowledge from information, the study defines “Knowledge as information that has been validated by a user and applied with confidence in his/her practice…It is the ability to take effective action.” With this perspective in mind, Moxie has developed its Social Knowledgebase solution that helps organizations give meaning to social data. Social Knowledgebase allows great ideas to become endorsed answers when they go through workflows, authorizations, and approvals by the organization.
In our view, while early knowledge strategies focused exclusively on the exchange of internal knowledge, effective knowledge approaches today focus from the outside in, especially as organizations respond to the demands of the Era of the Customer. Customers, suppliers, as well as employees, are essential to building responsive and agile enterprises.
The report says, “Organizations now reach beyond their corporate walls to build new types of relationships…this is where a comprehensive knowledge strategy creates opportunities. The rewards are significant—but this approach is not for leaders who are faint of heart, lack vision, or cannot nurture long-term value propositions to fruition.”
In this blog series, we will highlight key strategies and tactics discussed in the “Collaborative Knowledge and the Competitive Advantage” report that provide high value to today’s organizations, including:
- The need to intensify collaboration to get to knowledge faster; and
- How to implement collaborative knowledge.
With 2014 right around the corner, what changes is your enterprise implementing to become a more collaborative and responsive to customers’ demands? Share your thoughts with us.