American Eagle Outfitters - Moxie
17051
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American Eagle Outfitters

American Eagle Outfitters is leading the way in mobile engagement. Watch now to see how they are using mobile chat to humanize the digital experience and achieve increased engagement and revenue across devices.

Results

More than 1/3 of chats are happening on mobile

Average response time for email has improved by 60-70%

The mobile chat content is no different than the desktop

51% of chats are sales based

“Where the nature of most calls to the call center were service based, more than half of the chats coming in were sales based.” -Joe Megibow, Chief Digital Officer, American Eagle Outfitters
Website

www.ae.com

Industry

Retail