Each of your customers has a unique set of needs, channel preferences, and devices. Intelligent Decisioning enables you to provide each one with individualized experiences through three simple yet powerful steps.
The rules engine, where business users define the specific criteria behind engagement offers, supports both reactive engagement options and proactive offers for multiple engagement channels – Chat, Knowledge and Email – and can be set up easily by any business user.
Moxie automatically creates and stores rich visitor personas with extensive data points to be leveraged in your engagement strategy. Some examples of these profile data points include:
The Engagement Mapper enables business users to identify and map elements on web pages to be used for digital engagement offers without any assistance from IT. These mapped elements in combination with real time customer behavior are used to define and trigger engagement rules.
Mapped elements and engagement rules can be extended across multiple web pages and properties to maximize portability and efficiency.
Digital engagement strategies are created using an evaluation of any combination of the criteria above, including: