Talisma Releases Customer Interaction Management Solutions for Online Retail

Solutions Increase Sales and Customer Satisfaction with Multi Channel Assistance at Point of Need

Bellevue, WA, June 10, 2008 – Talisma® Corporation (www.talisma.com), an nGenera company and the leading Customer Interaction Management (CIM) software solution provider, today announced the availability of Talisma CIM Solutions for Online Retail. A fully integrated suite of interaction solutions, Talisma CIM Solutions for Online Retail increase sales and customer satisfaction by assisting customers at the point of need in their preferred interaction channel — self-service, chat, email, phone, or VoIP.

“Too many companies sit passively by while prospects on the verge of buying abandon their online shopping carts or applications, potentially never to return. Smart organizations are evaluating the merits of adding chat and other interactive functions to their Web sites to better engage the customer and potentially increase sales,” stated Forrester Vice President and Principal Analyst, Chip Gliedman in his February 2008 report, The ROI of Interactive Chat.

“Our solutions will help online retailers differentiate themselves in the market place by offering a superior customer experience during the buying process and in post sales interactions,” said Dan Vetras, President and CEO, Talisma Corporation. “They also enable retailers to successfully address industry-specific requirements with robust functionality and tactical dashboards as well as big-picture strategic reports so management teams can continually drive real-time improvements.”

The benefits of Talisma Solutions for Online Retail include:

  • Increased Sales. Real-time assistance at the point of need allows agents to present targeted, real time, and personalized offers that increase the number of sales as well as average order sizes.
  • Reduced abandonment rates. The ability to proactively engage visitors and help them complete forms, understand payment or shipping options, and answer any last-minute questions greatly reduces abandonment rates.
  • Increased First Contact Resolution. By giving agents the ability to provide immediate and accurate help at the point of need, customer issues can be resolved on first contact.